Loyalty program benefits most attractive to consumers in the U.S. 2024, by age

Published by Statista Research Department, Apr 2, 2024
During an early 2024 survey carried out among consumers from the United States, 38 percent of respondents stated that the ability to earn larger discounts/free products through other purchases would make them most likely to join a customer loyalty program. Free shipping for online purchases ranked second, named by 37 percent of respondents.

Loyalty program incentives most attractive to consumers in the United States as of February 2024, by age

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Release date

February 2024

Region

United States

Survey time period

January 23 to February 1, 2024

Number of respondents

1,273 respondents

Age group

18 years and older

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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