Importance of customer loyalty programs in brand choice in the U.S. 2024

Published by Statista Research Department, Feb 29, 2024
During a survey carried out in early 2024, 22 percent of responding adult consumers from the United States stated that customer loyalty programs were very important to them when choosing were to shop or which brands to purchase. Another 46 percent said that loyalty programs were somewhat important to them.

Importance of customer loyalty programs in brand choice in the United States as of February 2024

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Release date

February 2024

Region

United States

Survey time period

January 23 to February 1, 2024

Number of respondents

1,273 respondents

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Statistics on " Loyalty programs and marketing in the United States "

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Overview

5

Brand trust & brand loyalty

8

Marketer perspective

5

Consumer perspective

8

Benchmarks

8

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Topics

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