Mobile app downloads and consumer spend in China 2023

Published by
Lai Lin Thomala,
Mar 11, 2024

In 2023, mobile app downloads were estimated to increase by 2.1 percent to 113 billions in China. The country is home to over one billion internet users who spend an average of 5.5 hours per day on the internet.

Number of downloads and amount of annual consumer expenditure of mobile apps in China in 2023

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Release date

February 2024

Region

China

Survey time period

2023

Supplementary notes

Figures represent combined consumer activity across the Google Play Store, Apple IOS Store, and third-party android app stores. Consumer spend only includes spend on apps and in-app purchases via app stores,and does not include revenues from ecommerce transactions or mobile advertising.

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