Frequency of watching micro-series in China 2023

Published by
Lai Lin Thomala,
Feb 23, 2024

A 2023 survey revealed that seven in ten respondents in China consumed online micro-dramas at least several times a week. Often presented in a vertical screen format and hosted on social media apps, super short dramas deliver captivating storylines by episodes ranging from two to ten minutes. 

Frequency of watching online micro-dramas in China in 2023

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Release date

November 2023

Region

China

Survey time period

November 2023

Number of respondents

1,426 respondents

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Topics

Micro dramas in China Social media in ChinaMedia industry in ChinaVideo streaming worldwideLive music in China
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