Programmatic advertising operating models in Europe 2024, by stakeholder type

Published by Statista Research Department, Nov 11, 2024

During an online 2024 survey in Europe, six percent of responding advertisers reported that their companies used a hybrid operating model that includes more than one model. In the meantime, nearly a quarter of publishers reported using such a model.

Programmatic advertising operating models in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

The source does not provide any information regarding missing percentage points to 100 percent.

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Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

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