Share of retail media in programmatic ad budgets in Europe 2024, by stakeholder

Published by Statista Research Department, Nov 11, 2024

During an online 2024 survey in Europe, 73 percent of advertisers, 89 percent of advertisers, 75 percent of publishers, and 31 percent of AdTech vendors included retail media in their programatic trading budget.

Share of retail media in programmatic advertising budgets in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

Percentage points exceeding or falling behind 100 are probably due to rounding.

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Overview

5

Regional data

7

United Kingdom

6

Germany

3

France

4

Marketer insights

6

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Topics

Digital retail media advertising in EuropeAmazonDigital retail media advertising in the United StatesDigital retail media advertising worldwideeBay Inc.
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