During an online 2023 survey in Europe, 38 percent of responding advertisers reported that, on average, the share of in-game ads in programmatic advertising budgets stood at over 60 percent. The respective share was 20 percent among agencies.
Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
Characteristic
0%
<20%
21-40%
41-60%
61-80%
>81%
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IAB Europe. (November 23, 2023). Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. (2023). Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of Retail Media in Programmatic Advertising Budgets in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe, Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/ (last visited August 25, 2024)
Share of retail media in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451835/share-retail-media-programmatic-advertising-budgets-europe-stakeholder/