Share of in-game in programmatic advertising budgets in Europe 2024, by stakeholder

Published by Statista Research Department, Nov 11, 2024

During an online 2024 survey in Europe, 40 percent of advertisers, 74 percent of agencies, 39 percent of publishers, and 39 percent of AdTech vendors stated they included in-game in their programatic trading advertising budgets. 

Share of in-game in programmatic advertising budgets in Europe as of August 2024, by stakeholder type

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Release date

November 2024

Region

Europe

Survey time period

July and August 2024

Number of respondents

254 respondents

Special properties

among advertisers, agencies, publishers and ad tech vendors in 31 markets, with respondents having both pan-European and global remits

Method of interview

Online survey

Supplementary notes

Percentage points exceeding 100 percent are probably due to rounding.

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Overview

5

Regional data

7

United Kingdom

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Germany

3

France

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Marketer insights

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