During an online 2023 survey in Europe, 43 percent of responding advertisers reported that, on average, the share of omnichannel in programmatic advertising budgets stood at over 60 percent. The respective shares were 36 and 30 percent among agencies and ad tech vendors, respectively.
Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type
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IAB Europe. (November 23, 2023). Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type." Chart. November 23, 2023. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. (2023). Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe. "Share of Omnichannel in Programmatic Advertising Budgets in Europe as of August 2023, by Stakeholder Type." Statista, Statista Inc., 23 Nov 2023, https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/
IAB Europe, Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type Statista, https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/ (last visited October 02, 2024)
Share of omnichannel in programmatic advertising budgets in Europe as of August 2023, by stakeholder type [Graph], IAB Europe, November 23, 2023. [Online]. Available: https://www.statista.com/statistics/1451831/share-omnichannel-programmatic-advertising-budgets-europe-stakeholder/