During a 2023 survey, 79 percent of responding digital media professionals said that their organizations would be prioritizing attention as an indicator of media quality while selling digital advertising. Eight in 10 interviewees named brand risk mitigation in this context.
Leading indicators of media quality according to digital media professionals in the United States as of September 2023
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Integral Ad Science. (December 31, 2023). Leading indicators of media quality according to digital media professionals in the United States as of September 2023 [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. "Leading indicators of media quality according to digital media professionals in the United States as of September 2023." Chart. December 31, 2023. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. (2023). Leading indicators of media quality according to digital media professionals in the United States as of September 2023. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science. "Leading Indicators of Media Quality According to Digital Media Professionals in The United States as of September 2023." Statista, Statista Inc., 31 Dec 2023, https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/
Integral Ad Science, Leading indicators of media quality according to digital media professionals in the United States as of September 2023 Statista, https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/ (last visited July 05, 2024)
Leading indicators of media quality according to digital media professionals in the United States as of September 2023 [Graph], Integral Ad Science, December 31, 2023. [Online]. Available: https://www.statista.com/statistics/1451229/digital-media-quality-indicators-usa/