Regular consumption of meat substitutes is more common among younger Americans than among older generations. About 13 percent of millennials stated during four of survey waves that they ate meat substitutes regularly.
Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation
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Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation
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The results are an aggregation of four surveys carried out during the stated time period.
Supplementary notes
The original survey question was: "Which of these groceries do you consume regularly? (multi-pick)?" Displays answer: "Meat-substitute products (e.g., vegan sausages, plant-based burger patties)"
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Statista. (January 6, 2025). Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation [Graph]. In Statista. Retrieved May 15, 2025, from https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
Statista. "Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation." Chart. January 6, 2025. Statista. Accessed May 15, 2025. https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
Statista. (2025). Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation. Statista. Statista Inc.. Accessed: May 15, 2025. https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
Statista. "Share of Consumers Who Regularly Consume Meat Substitutes in The United States in 2024, by Generation." Statista, Statista Inc., 6 Jan 2025, https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
Statista, Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation Statista, https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/ (last visited May 15, 2025)
Share of consumers who regularly consume meat substitutes in the United States in 2024, by generation [Graph], Statista, January 6, 2025. [Online]. Available: https://www.statista.com/statistics/1450541/share-of-consumers-who-regularly-consume-meat-substitutes-in-the-us-by-generation/
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