At Paris Menswear Shows in 2023, the Lebron James was the celebrity that generated the highest media impact value of three million U.S. dollars. Second came English racing driver Lewis Hamilton, who generated 2.6 million dollars.
Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV)
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MIV in million U.S. dollars
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Media Impact Value™ (MIV®*): Allows brands to assign a monetary value to every post, interaction or article to measure its impact and identify contributions to brand performance across Voices, channels and regions. This single measurement standard lets you compare and understand which strategies create the most media impact across print, online and social by reflecting the audience perspective. The methodology is built on more than 15 years of experience, working with and for Fashion, Lifestyle and Beauty (FLB) brands globally, including China. Finely tuned with AI Machine Learning, the algorithm relies on both quantitative and qualitative attributes specific to the FLB industries (including audience engagement, industry relevance, source authority, and content quality) to ensure overall accuracy and relevance when benchmarking in the growing competitive landscape.
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Launchmetrics. (January 26, 2024). Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV) (in million U.S. dollars) [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/
Launchmetrics. "Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV) (in million U.S. dollars)." Chart. January 26, 2024. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/
Launchmetrics. (2024). Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV) (in million U.S. dollars). Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/
Launchmetrics. "Leading Athletes at Paris Menswear Shows in 2023, by Media Impact Value (Miv) (in Million U.S. Dollars)." Statista, Statista Inc., 26 Jan 2024, https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/
Launchmetrics, Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV) (in million U.S. dollars) Statista, https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/ (last visited July 23, 2024)
Leading athletes at Paris Menswear Shows in 2023, by Media Impact Value (MIV) (in million U.S. dollars) [Graph], Launchmetrics, January 26, 2024. [Online]. Available: https://www.statista.com/statistics/1450472/athletes-paris-menswear-show-miv/