China: daily new users during Singles' Day sales by platform 2023 | Statista

In 2023, Taobao gained on average around 24 million new users a day during the Singles' Day campaign in China. Douyin followed with 22.14 million daily new users. All leading e-commerce platforms in China saw an overall decrease in daily new users compared to the same period in the previous year.

Number of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform (in millions)

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Release date

November 2023

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Region

Asia, China

Survey time period

October 31 to November 11, 2023

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