YoY growth of daily new users during Singles' Day sales China 2023, by platform
In 2023, leading e-commerce platforms in China saw an overall decrease in daily new users during the Singles' Day sales compared to the same period in the previous year, with Douyin gaining 34.5 percent less daily new users. Pinduoduo saw the steepest decline of 70 percent. The number of daily new users of all leading e-commerce platforms had fallen to under 25 million.