In 2023, leading e-commerce platforms in China saw an overall decrease in daily new users during the Singles' Day sales compared to the same period in the previous year, with Douyin gaining 34.5 percent less daily new users. Pinduoduo saw the steepest decline of 70 percent. The number of daily new users of all leading e-commerce platforms had fallen to under 25 million.
Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform
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Moonfox Data. (November 14, 2023). Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. "Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform." Chart. November 14, 2023. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. (2023). Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data. "Year-on-year Growth of Leading E-commerce Platform Daily New Users during Singles' Day Sales in China as of November 2023, by Platform." Statista, Statista Inc., 14 Nov 2023, https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
Moonfox Data, Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform Statista, https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/ (last visited December 23, 2024)
Year-on-year growth of leading e-commerce platform daily new users during Singles' Day sales in China as of November 2023, by platform [Graph], Moonfox Data, November 14, 2023. [Online]. Available: https://www.statista.com/statistics/1450403/china-singles-day-daily-new-user-yoy-growth-by-platform/
