According to a survey conducted in Fall 2023 among Generation Z video consumers in the United States, approximately 29.3 percent of the time they spent engaging with video format was spent on YouTube. This represents a small increase compared to the corresponding period in 2022, when teens in the U.S. spent around 29 percent of their online video time on the popular social video platform.
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Everything on "Advertising and marketing to Generation Z in the United States" in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Demographic profile
Media consumption
Internet usage & news consumption
Attitudes toward advertising & marketing
Brand perception
Shopping behavior
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