In this fast-paced and content-driven digital time, micro-dramas have a meteoric rise in China. Often presented in a vertical screen format and hosted on social media apps, these super short series deliver captivating storylines by episodes ranging from two to ten minutes. In 2023, the market size of Chinese micro-dramas expanded by more than three times within a year to reach 37 billion yuan.
Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027
(in billion yuan)
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
iiMedia Research. (December 13, 2023). Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027 (in billion yuan) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/
iiMedia Research. "Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027 (in billion yuan)." Chart. December 13, 2023. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/
iiMedia Research. (2023). Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027 (in billion yuan). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/
iiMedia Research. "Market Size of Online Micro-dramas in China from 2020 to 2023 with Estimates till 2027 (in Billion Yuan)." Statista, Statista Inc., 13 Dec 2023, https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/
iiMedia Research, Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027 (in billion yuan) Statista, https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/ (last visited December 22, 2024)
Market size of online micro-dramas in China from 2020 to 2023 with estimates till 2027 (in billion yuan) [Graph], iiMedia Research, December 13, 2023. [Online]. Available: https://www.statista.com/statistics/1449072/china-micro-short-dramas-market-size/
