Instagram users who trusted the influencers they follow in Italy 2024

Share of Instagram users who trusted the influencers they follow in Italy as of January 2024

CharacteristicShare of respondents
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Statistic: Share of Instagram users who trusted the influencers they follow in Italy as of January 2024
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Release date

January 2024

Region

Italy

Survey time period

January 18 to 23, 2024

Number of respondents

1,000 respondents

Age group

18-54 years

Special properties

among Instagram users who follow at least one influencer or celebrity

Method of interview

Computer-assisted web interviews (CAWI)

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