Instagram users who appreciated sponsored content in Italy 2024

Published by
Michele Majidi,
Feb 2, 2024
During a survey conducted among Instagram users who followed at least one influencer in Italy in January 2024, around 62 percent of respondents said they appreciated sponsored content.

Share of Instagram users who appreciated sponsored content in Italy as of January 2024

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Sources

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Release date

January 2024

Region

Italy

Survey time period

January 18 to 23, 2024

Number of respondents

1,000 respondents

Age group

18-54 years

Special properties

among Instagram users following at least one influencer or celebrity

Method of interview

Computer-assisted web interviews (CAWI)

Supplementary notes

* Statista calculated the figure based on the source's data.

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Overview

6

Doing business

7

Market leaders

6

Consumer insights

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Topics

Influencer marketing in ItalyInfluencer marketing in EuropeInfluencer marketing in FranceDigital marketing in ItalyInfluencer marketing in Sweden
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