During a survey conducted among Instagram users who followed at least one influencer in Italy in January 2024, around 62 percent of respondents said they appreciated sponsored content.
Share of Instagram users who appreciated sponsored content in Italy as of January 2024
Characteristic
Share of respondents
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Statista. (January 31, 2024). Share of Instagram users who appreciated sponsored content in Italy as of January 2024 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/
Statista. "Share of Instagram users who appreciated sponsored content in Italy as of January 2024." Chart. January 31, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/
Statista. (2024). Share of Instagram users who appreciated sponsored content in Italy as of January 2024. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/
Statista. "Share of Instagram Users Who Appreciated Sponsored Content in Italy as of January 2024." Statista, Statista Inc., 31 Jan 2024, https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/
Statista, Share of Instagram users who appreciated sponsored content in Italy as of January 2024 Statista, https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/ (last visited July 22, 2024)
Share of Instagram users who appreciated sponsored content in Italy as of January 2024 [Graph], Statista, January 31, 2024. [Online]. Available: https://www.statista.com/statistics/1448473/instagram-users-appreciating-sponsored-content-italy/