During a survey among advertising and marketing professionals from Australia, Canada, Singapore, the United Kingdom, and the United States throughout September and October 2023, more than one-third (or 35 percent) of respondents said there was too much advertising on TV. Social media ranked second, mentioned by 31 percent of interviewees. Meanwhile, less than 20 percent of responding marketers cited podcasts and out-of-home (OOH) media.
Media with too much advertising according to marketers worldwide as of October 2023
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MarketingCharts. (January 18, 2024). Media with too much advertising according to marketers worldwide as of October 2023 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. "Media with too much advertising according to marketers worldwide as of October 2023." Chart. January 18, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. (2024). Media with too much advertising according to marketers worldwide as of October 2023. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts. "Media with Too Much Advertising According to Marketers Worldwide as of October 2023." Statista, Statista Inc., 18 Jan 2024, https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/
MarketingCharts, Media with too much advertising according to marketers worldwide as of October 2023 Statista, https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/ (last visited July 22, 2024)
Media with too much advertising according to marketers worldwide as of October 2023 [Graph], MarketingCharts, January 18, 2024. [Online]. Available: https://www.statista.com/statistics/1448273/media-too-much-advertising-marketers-worldwide/