China share in global mobile game advertising 2023

Published by
Lai Lin Thomala,
Jan 31, 2024
The largest group of mobile game developers were based in China. From June to December 2023, Chinese game developers contributed over one-fifth of game titles in the world. China was also the biggest source for mobile game advertising, with its volume share peaking at 39 percent in August 2023.

China's share in global mobile game advertising from June to December 2023

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Release date

January 2024

Region

China

Survey time period

June to December 2023

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Topics

Mobile games in ChinaMobile gaming market leadersMobile gaming market worldwideTencent HoldingsGaming in China
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