During the 2023 Singles' Day sales in China, Tmall contributed 37.4 percent of the total online sales revenue of soy sauce. JD.com closely followed with a share of 36.6 percent. The total online sales of soy sauce during the Singles' Day campaign reached 180 million yuan, with Haitian comprising the largest share among leading soy sauce brands.
Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel
One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The data covers traditional e-commerce platforms and live e-commerce platforms, excluding Kuaishou.
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Syntun. (November 28, 2023). Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel [Graph]. In Statista. Retrieved December 18, 2024, from https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/
Syntun. "Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel." Chart. November 28, 2023. Statista. Accessed December 18, 2024. https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/
Syntun. (2023). Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel. Statista. Statista Inc.. Accessed: December 18, 2024. https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/
Syntun. "Online Sales Distribution of Soy Sauce during Singles' Day Sales in China in 2023, by Channel." Statista, Statista Inc., 28 Nov 2023, https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/
Syntun, Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel Statista, https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/ (last visited December 18, 2024)
Online sales distribution of soy sauce during Singles' Day sales in China in 2023, by channel [Graph], Syntun, November 28, 2023. [Online]. Available: https://www.statista.com/statistics/1447853/china-sales-distribution-of-soy-sauce-during-singles-day-by-channel/
