Singles' Day leading soy sauce brands in China 2023
In 2023, Haitian recorded the best online sales of soy sauce among leading brands during the Singles' Day sales in China, making up around 30 percent of the total online sales revenue of soy sauce. Qianhe and Lee Kum Kee ranked the second and third, comprising 23.6 percent and 21.8 percent of the market, respectively. Tmall and JD.com were the major distribution channels of soy sauce.