Frequency of shopping for fashion online among MZ gen South Korea 2024, by service

Published by
Nina Jobst,
Jul 26, 2024

According to a survey on fashion e-commerce conducted in South Korea in May 2024, fashion platform ABLY recorded the highest average number of shopping instances at around 15.2 times per year. ZigZag's MZ gen shoppers had a similarly high number of average purchases at 14 per annum.

Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform

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Release date

June 2024

Region

South Korea

Survey time period

May 14 to 15, 2024

Number of respondents

200 per platform

Age group

15-39 years

Special properties

those who used the shopping platform during the last three months

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Statistics on " Fashion e-commerce in South Korea "

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Other statistics that may interest you Fashion e-commerce in South Korea

Overview

5

Leading fashion platforms

6

Musinsa

5

W Concept

5

ABLY

5

Consumer behavior

5

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Topics

Fashion e-commerce in South KoreaInternet usage in South KoreaOnline marketplaces in South KoreaKey economic indicators of South KoreaOmnichannel retail in South Korea
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

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For single users
$0 USD
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Access limited to Free Statistics. Premium Statistics are not included.
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