According to a survey on fashion e-commerce conducted in South Korea in May 2024, fashion platform ABLY recorded the highest average number of shopping instances at around 15.2 times per year. ZigZag's MZ gen shoppers had a similarly high number of average purchases at 14 per annum.
Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform
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Average number of purchases
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Opensurvey. (June 13, 2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph]. In Statista. Retrieved August 30, 2024, from https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform." Chart. June 13, 2024. Statista. Accessed August 30, 2024. https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. (2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform. Statista. Statista Inc.. Accessed: August 30, 2024. https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly Average Frequency of Shopping on Fashion Platforms among Millennials and Gen Z in South Korea as of May 2024, by Shopping Platform." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey, Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform Statista, https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/ (last visited August 30, 2024)
Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph], Opensurvey, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/