According to a survey on fashion e-commerce conducted in South Korea in May 2024, fashion platform ABLY recorded the highest average number of shopping instances at around 15.2 times per year. ZigZag's MZ gen shoppers had a similarly high number of average purchases at 14 per annum.
Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform
Characteristic
Average number of purchases
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Opensurvey. (June 13, 2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph]. In Statista. Retrieved August 30, 2024, from https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform." Chart. June 13, 2024. Statista. Accessed August 30, 2024. https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. (2024). Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform. Statista. Statista Inc.. Accessed: August 30, 2024. https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey. "Yearly Average Frequency of Shopping on Fashion Platforms among Millennials and Gen Z in South Korea as of May 2024, by Shopping Platform." Statista, Statista Inc., 13 Jun 2024, https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
Opensurvey, Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform Statista, https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/ (last visited August 30, 2024)
Yearly average frequency of shopping on fashion platforms among Millennials and Gen Z in South Korea as of May 2024, by shopping platform [Graph], Opensurvey, June 13, 2024. [Online]. Available: https://www.statista.com/statistics/1447752/south-korea-fashion-platform-shopping-average-frequency-among-mz-gen/
