Distribution of Singles' Day online GMV China 2023, by sector

Published by
Yihan Ma,
Dec 20, 2024
During the Singles' Day sales in China in 2023, home appliances captured 15.6 percent of the online retail market with an online gross merchandise volume (GMV) of 152.6 billion yuan. Mobile and digital products followed with 138.6 billion yuan, making up 14.2 percent of the market. Apparel generated an online GMV of 137 billion yuan, representing a 14 percent market share.

Distribution of Singles' Day online gross merchandise volume (GMV) in China in November 2023, by sector

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Release date

November 2023

Region

China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.

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