Singles' Day online gross merchandise volume (GMV) in China in November 2023, by sector (in billion yuan)

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Release date

November 2023

Region

China

Survey time period

October 23 to November 11, 2023

Supplementary notes

One yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of February 2024).
The data-monitoring period was from 20:00 on October 23 to 23:59 on November 11, 2023 for JD, and from 20:00 on October 31 to 23:59 on November 11, 2023 for other distribution channels.
The data covers only traditional e-commerce platforms and Dian Tao.

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