Leading app publishers in China 2024, by revenue

Published by
Lai Lin Thomala,
Feb 12, 2025

In 2024, Tencent's subsidiary Shenzhen Tencent Tianyou Technology Ltd. was the highest-earning mobile app publisher in China, generating approximately 7.04 billion U.S. dollars of in-app purchase revenues. TikTok Pte. Ltd. slightly overtook NetEase as the second with around 1.7 billion U.S. dollars of app revenues.

Leading app publishers in China in 2024, by revenue (in million U.S dollars)

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Release date

January 2025

Region

China

Survey time period

2024

Special properties

IAP revenue reduced by platform fees and inclusive taxes; Apple App Store includes iPhone and iPad devices

Supplementary notes

The figures are estimates of developer earnings from IAP, and do not include ad revenue, web shop spend or Apple and Google’s 30% cut.

The source does not provide the publication date. The release date stated here is the date of data access.

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