A study carried out in Germany in 2023 indicated that most digital direct-to-consumer (D2C) provide a poor return experience to their customers. 36 percent brands leave the online returns to customers' initiative, while another 16 percent of them involve customer service in the process. In turn, 24 percent of established corporate brands attach the return label to the delivery, a procedure used by only eight percent of D2C brands.
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Everything on "D2C e-commerce in Europe" in one document: edited and divided into chapters, including detailed references.
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