According to a survey conducted in July 2024 by Rakuten Insight, on luxury brand awareness in South Korea, Chanel was the most-known luxury brand at around 82.5 percent of respondents answering that they know about it. Gucci followed at 79.51 percent of respondents knowing about the brand.
Consumer awareness of luxury brands in South Korea as of July 2024
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Rakuten Insight. (September 4, 2024). Consumer awareness of luxury brands in South Korea as of July 2024 [Graph]. In Statista. Retrieved December 31, 2024, from https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. "Consumer awareness of luxury brands in South Korea as of July 2024." Chart. September 4, 2024. Statista. Accessed December 31, 2024. https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. (2024). Consumer awareness of luxury brands in South Korea as of July 2024. Statista. Statista Inc.. Accessed: December 31, 2024. https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight. "Consumer Awareness of Luxury Brands in South Korea as of July 2024." Statista, Statista Inc., 4 Sep 2024, https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Rakuten Insight, Consumer awareness of luxury brands in South Korea as of July 2024 Statista, https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/ (last visited December 31, 2024)
Consumer awareness of luxury brands in South Korea as of July 2024 [Graph], Rakuten Insight, September 4, 2024. [Online]. Available: https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
