According to a survey on luxury brand awareness in South Korea in 2022, Chanel was the most-known luxury brand at almost 34 percent of responding fashion and beauty shoppers answering that they know about it. Gucci followed at around 24.4 percent of respondents knowing about the brand.
Consumer awareness of luxury brands in South Korea as of May 2022
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Trendmonitor. (May 18, 2023). Consumer awareness of luxury brands in South Korea as of May 2022 [Graph]. In Statista. Retrieved July 23, 2024, from https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Trendmonitor. "Consumer awareness of luxury brands in South Korea as of May 2022." Chart. May 18, 2023. Statista. Accessed July 23, 2024. https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Trendmonitor. (2023). Consumer awareness of luxury brands in South Korea as of May 2022. Statista. Statista Inc.. Accessed: July 23, 2024. https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Trendmonitor. "Consumer Awareness of Luxury Brands in South Korea as of May 2022." Statista, Statista Inc., 18 May 2023, https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/
Trendmonitor, Consumer awareness of luxury brands in South Korea as of May 2022 Statista, https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/ (last visited July 23, 2024)
Consumer awareness of luxury brands in South Korea as of May 2022 [Graph], Trendmonitor, May 18, 2023. [Online]. Available: https://www.statista.com/statistics/1446792/south-korea-luxury-brands-awareness/