Leading women's fragrance in the U.S. 2023, based on popularity index score

As of October 2023, Ralph by Ralph Lauren was the leading women's perfume in the United States, setting the popularity benchmark. Guilty by Gucci and Good Girl by Carolina Herrera ranked second and third, respectively, with a popularity index score greater than 3.

Women's fragrance rankings in France

The ranking of women’s perfumes in France during the same time period exhibited a list of fragrances quite different from that in the United States. In first place, with a perfect score of five, was Narciso by Narciso Rodriguez. Coco Mademoiselle by Chanel and Fame by Rabanne came in second and third place respectively, with scores greater than 4.5. The fragrance market in France is dominated by luxury brands and emphasizes traditional scents coupled with high-quality ingredients. In 2023, the market was valued at around 2.6 billion U.S. dollars, a figure that is estimated to be consistent across the next five years.

The fragrance market worldwide

The global revenue of the fragrance market was recorded at around 58 billion U.S. dollars in 2023, and is forecast to continuously increase to an estimated 67.4 billion dollars in 2028. While offline sales still account for the bulk of sales, at around three-quarters in 2023, the share of online sales has been on the rise and is predicted to reach an estimated 32.9 percent by the year 2025. The big manufacturers in the global fragrance market include U.S.-based International Flavor & Fragrances Inc. (IFF) and Givaudan, which held 22 and 18 percent of the market share, respectively, in 2022.