Global: revenue of fragrances, by sales channel

Over the forecast period until 2029, the online revenue share is forecast to exhibit fluctuations among the two segments. Only for the segment Online, a significant increase can be observed over the forecast period. Here, the online revenue share exhibits a difference of 4.2 percent between 2021 and 2029.

Find further statistics on other topics such as a comparison of the online revenue share in Italy and a comparison of the online revenue share in Malaysia.

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Revenue share of the fragrance market worldwide from 2021 to 2029, by sales channel

Characteristic	Offline	Online
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Supplementary notes

Data provided by Statista Market Insights are estimates.

Definition:

The Fragrances includes the consumer market for perfume and Eau de Toilette and any fragrances which cover normal body odor. The market does not include room scents (see: Home and Laundry Care) or deodorants and antiperspirants (see: Personal Hygiene). The world's major manufacturers of fragrances and perfumes are Givaudan, Firmenich, IFF and Symrise whch mainly serve as suppliers for brand manufacturers. In the end consumer market, both brands of large cosmetics manufacturers, e.g. L'Oréal (Lancôme), as well as those under licence from fashion brands are well-known.

Additional Information:

The market comprises revenue, average revenue per capita, sales channel, and luxury share. The market encompasses retail sales through both online and offline sales channels to private end customers (B2C). For more information on the displayed data, click the info button on the right side of each box.

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