It was forecast that, in 2024, advertising and marketing spending worldwide will grow by 7.7 percent to almost 1.76 trillion U.S. dollars, up from 1.63 trillion dollars a year earlier. For comparison, Australia's gross domestic product (GDP) reached 1.7 trillion dollars in 2022, setting it as the world's 12th largest economy that year.
Advertising and marketing spending worldwide from 2021 to 2024
(in billion U.S. dollars)
Characteristic
Revenue in billion U.S. dollars
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Statista. (March 27, 2024). Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars) [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/
Statista. "Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars)." Chart. March 27, 2024. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/
Statista. (2024). Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars). Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/
Statista. "Advertising and Marketing Spending Worldwide from 2021 to 2024 (in Billion U.S. Dollars)." Statista, Statista Inc., 27 Mar 2024, https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/
Statista, Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars) Statista, https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/ (last visited July 22, 2024)
Advertising and marketing spending worldwide from 2021 to 2024 (in billion U.S. dollars) [Graph], Statista, March 27, 2024. [Online]. Available: https://www.statista.com/statistics/1446002/advertising-marketing-spending-worldwide/