In 2022, Dove was by far the leading non-deo bar soap brand in the United States, with sales of nearly 800 million U.S. dollars. Olay and Caress ranked second and third, respectively, with much lower sales.
Leading non-deo bar soap brands in the United States in 2022, based on sales
(in million U.S. dollars)
Total U.S. sales through multi-outlet (supermarkets, drug stores, mass market retailers, military commissaries and select club and dollar retail chains). Figures were rounded.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Happi Magazine. (April 1, 2023). Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) [Graph]. In Statista. Retrieved November 20, 2024, from https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. "Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars)." Chart. April 1, 2023. Statista. Accessed November 20, 2024. https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. (2023). Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars). Statista. Statista Inc.. Accessed: November 20, 2024. https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine. "Leading Non-deo Bar Soap Brands in The United States in 2022, Based on Sales (in Million U.S. Dollars)." Statista, Statista Inc., 1 Apr 2023, https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
Happi Magazine, Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) Statista, https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/ (last visited November 20, 2024)
Leading non-deo bar soap brands in the United States in 2022, based on sales (in million U.S. dollars) [Graph], Happi Magazine, April 1, 2023. [Online]. Available: https://www.statista.com/statistics/1445784/leading-non-deo-bar-soap-in-the-us-based-on-sales/
