According to a survey conducted by Rakuten Insight in South Korea in November 2023, about 60.77 percent of respondents aged between 16 and 24 answered that they used a brand or store's official app. This was prevalent in all age groups in the survey.
Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved January 04, 2025, from https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/
Rakuten Insight. "Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed January 04, 2025. https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: January 04, 2025. https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/
Rakuten Insight, Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/ (last visited January 04, 2025)
Share of consumers using a brand or store's official app in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1445304/south-korea-consumers-using-a-brand-or-stores-official-app-by-age-group/
