According to a survey conducted by Rakuten Insight in South Korea in November 2023, about 56.5 percent of respondents answered that they used a brand or store's official app. Whereas 19.57 percent of respondents stated that they did not use official apps, but rather used online websites to buy from the store or brand.
Share of consumers using a brand or store's official app in South Korea as of November 2023
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Rakuten Insight. (December 14, 2023). Share of consumers using a brand or store's official app in South Korea as of November 2023 [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/
Rakuten Insight. "Share of consumers using a brand or store's official app in South Korea as of November 2023." Chart. December 14, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/
Rakuten Insight. (2023). Share of consumers using a brand or store's official app in South Korea as of November 2023. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/
Rakuten Insight. "Share of Consumers Using a Brand or Store's Official App in South Korea as of November 2023." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/
Rakuten Insight, Share of consumers using a brand or store's official app in South Korea as of November 2023 Statista, https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/ (last visited January 09, 2025)
Share of consumers using a brand or store's official app in South Korea as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1445293/south-korea-consumers-using-a-brand-or-stores-official-app/
