According to a survey conducted by Rakuten Insight in South Korea in November 2023, about 71.94 percent of respondents aged between 45 and 54 years answered that they purchased their items by finding an item they wanted to buy and then purchasing it online. This was prevalent in other age groups as well. Another popular answer was to find the desired item and purchasing it directly in physical stores.
Channels used for purchasing items among consumers in South Korea as of November 2023, by age group
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Rakuten Insight. (December 14, 2023). Channels used for purchasing items among consumers in South Korea as of November 2023, by age group [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/
Rakuten Insight. "Channels used for purchasing items among consumers in South Korea as of November 2023, by age group." Chart. December 14, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/
Rakuten Insight. (2023). Channels used for purchasing items among consumers in South Korea as of November 2023, by age group. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/
Rakuten Insight. "Channels Used for Purchasing Items among Consumers in South Korea as of November 2023, by Age Group." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/
Rakuten Insight, Channels used for purchasing items among consumers in South Korea as of November 2023, by age group Statista, https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/ (last visited January 09, 2025)
Channels used for purchasing items among consumers in South Korea as of November 2023, by age group [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1445216/south-korea-leading-purchase-channels-by-age-group/
