According to a survey conducted by Rakuten Insight in South Korea in November 2023, about 71 percent of female respondents and 66.86 percent of male respondents answered that purchase their items by finding an item they wanted to buy and then purchasing it online. Deciding on an item and purchasing it in physical stores was also popular among both male and female respondents with more than 50 percent answering that way.
Channels used for purchasing items among consumers in South Korea as of November 2023, by gender
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Rakuten Insight. (December 14, 2023). Channels used for purchasing items among consumers in South Korea as of November 2023, by gender [Graph]. In Statista. Retrieved January 09, 2025, from https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/
Rakuten Insight. "Channels used for purchasing items among consumers in South Korea as of November 2023, by gender." Chart. December 14, 2023. Statista. Accessed January 09, 2025. https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/
Rakuten Insight. (2023). Channels used for purchasing items among consumers in South Korea as of November 2023, by gender. Statista. Statista Inc.. Accessed: January 09, 2025. https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/
Rakuten Insight. "Channels Used for Purchasing Items among Consumers in South Korea as of November 2023, by Gender." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/
Rakuten Insight, Channels used for purchasing items among consumers in South Korea as of November 2023, by gender Statista, https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/ (last visited January 09, 2025)
Channels used for purchasing items among consumers in South Korea as of November 2023, by gender [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1445207/south-korea-leading-purchase-channels-by-gender/
