During an early 2023 survey among business-to-business (B2B) marketing professionals worldwide, half of the respondents reported brand awareness and reputation surveys as a leading metric to measure brand health. Web traffic followed, mentioned by 48 percent of responding marketers.
Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023
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LinkedIn. (June 15, 2023). Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/
LinkedIn. "Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023." Chart. June 15, 2023. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/
LinkedIn. (2023). Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/
LinkedIn. "Leading Metrics Used to Measure Brand Health According to Business-to-business (B2b) Marketing Professionals Worldwide as of 2023." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/
LinkedIn, Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023 Statista, https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/ (last visited November 22, 2024)
Leading metrics used to measure brand health according to business-to-business (B2B) marketing professionals worldwide as of 2023 [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1445196/leading-metrics-measure-brand-health-b2b-marketers-worldwide/
