During an early 2023 survey conducted among business-to-business (B2B) marketers worldwide, responding professionals from Latin America said they planned to allocate 39 percent of their marketing budget to brand building and awareness. Respectively, marketers from Europe, Middle East, and Africa (EMEA) were allocating 26 percent of their budgets on the same marketing sector.
Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region
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LinkedIn. (June 15, 2023). Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/
LinkedIn. "Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region." Chart. June 15, 2023. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/
LinkedIn. (2023). Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/
LinkedIn. "Share of Business-to-business (B2b) Marketing Budget Being Allocated to Selected Marketing Categories as of 2023, by Region." Statista, Statista Inc., 15 Jun 2023, https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/
LinkedIn, Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region Statista, https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/ (last visited November 21, 2024)
Share of business-to-business (B2B) marketing budget being allocated to selected marketing categories as of 2023, by region [Graph], LinkedIn, June 15, 2023. [Online]. Available: https://www.statista.com/statistics/1441097/share-b2b-marketing-budget-allocation-marketing-categories-region/
