Sales revenue of casual mobile games in China 2020-2023

Published by
Lai Lin Thomala,
Jan 26, 2024
In 2023, the market revenue of casual mobile games in China reached around 32 billion yuan, 7.5 percent down compared to the previous year. In-app purchase revenue had doubled to 20 billion yuan whereas ad monetization had shrunk by half to below 12 billion yuan.

Sales revenue and YoY growth of casual mobile games in China from 2020 to 2023

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Release date

December 2023

Region

China

Survey time period

2020 to 2023

Supplementary notes

One yuan equals approximately 0.13 U.S. dollars and 0.13 euros (as of January 2024).

Figures have been rounded for a better understanding.

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Statistics on " Gaming in China "

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Overview

7

Market segments

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Leading companies

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Popular game titles

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Video gamers

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Topics

Video gaming in the United KingdomVideo game industryOnline gamingVideo game market in the United KingdomGaming video content worldwide
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