In a survey conducted by Rakuten Insight in November 2023 on multichannel retail shopping among Indian consumers, the majority of respondents browsed for products online and later bought them in a physical store. On the other hand, 34 percent of consumers found the product and purchased it online.
Preferred channel for shopping in India as of November 2023
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Rakuten Insight. (December 14, 2023). Preferred channel for shopping in India as of November 2023 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/
Rakuten Insight. "Preferred channel for shopping in India as of November 2023." Chart. December 14, 2023. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/
Rakuten Insight. (2023). Preferred channel for shopping in India as of November 2023. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/
Rakuten Insight. "Preferred Channel for Shopping in India as of November 2023." Statista, Statista Inc., 14 Dec 2023, https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/
Rakuten Insight, Preferred channel for shopping in India as of November 2023 Statista, https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/ (last visited October 31, 2024)
Preferred channel for shopping in India as of November 2023 [Graph], Rakuten Insight, December 14, 2023. [Online]. Available: https://www.statista.com/statistics/1439921/india-favored-channel-for-shopping/
