Leading social media platforms for impulse purchases in the U.S. 2022

Published by
Koen van Gelder,
Dec 19, 2023
More than half of TikTok users made impulse purchases on social media in 2022. This made TikTok users the social media user group that is the most susceptible to impulse buying. Instagram users came in second, with 46 percent of users engaging in impulse purchasing.

Share of social media users who made impulse purchases in 2022, by social medium

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Source

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Release date

October 2022

Region

United States

Survey time period

2022

Number of respondents

over 1,000

Special properties

social media users who have purchased a beauty product via a social media platform

Supplementary notes

The source does not provide information on the date or type of survey.

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Social media platforms

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Social video platforms

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Spotlight: Social media advertising

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Topics

Social media usage in ItalySocial mediaSocial media and events in the United StatesSocial media usage in Western EuropeInternet usage in Italy
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