More than half of TikTok users made impulse purchases on social media in 2022. This made TikTok users the social media user group that is the most susceptible to impulse buying. Instagram users came in second, with 46 percent of users engaging in impulse purchasing.
Share of social media users who made impulse purchases in 2022, by social medium
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StyleSeat. (October 18, 2022). Share of social media users who made impulse purchases in 2022, by social medium [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. "Share of social media users who made impulse purchases in 2022, by social medium." Chart. October 18, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. (2022). Share of social media users who made impulse purchases in 2022, by social medium. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat. "Share of Social Media Users Who Made Impulse Purchases in 2022, by Social Medium." Statista, Statista Inc., 18 Oct 2022, https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
StyleSeat, Share of social media users who made impulse purchases in 2022, by social medium Statista, https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/ (last visited October 31, 2024)
Share of social media users who made impulse purchases in 2022, by social medium [Graph], StyleSeat, October 18, 2022. [Online]. Available: https://www.statista.com/statistics/1430246/leading-social-media-platforms-for-impulse-purchases-usa/
