Direct-to-consumer (D2C) purchases of food and beverages via online channels have gained popularity in recent years. In a survey conducted in June 2023, the vast majority of global shoppers reported having purchased (35 percent) or considering purchases (45 percent) of food and beverages online directly from a brand's website.
Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023
respondents who shopped online at least once in the previous year
Supplementary notes
This question was phrased by the source as follows: "Which, if any, of the following product categories have you purchased or would consider purchasing directly from the brand’s website?"
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PwC. (June 26, 2023). Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. "Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023." Chart. June 26, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. (2023). Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC. "Share of Online Shoppers Purchasing Food and Beverage Directly from a Brand's Website Worldwide in 2023." Statista, Statista Inc., 26 Jun 2023, https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/
PwC, Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 Statista, https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/ (last visited December 21, 2024)
Share of online shoppers purchasing food and beverage directly from a brand's website worldwide in 2023 [Graph], PwC, June 26, 2023. [Online]. Available: https://www.statista.com/statistics/1428701/d2c-purchases-food-and-beverage-globally/
