Based on a survey conducted in late 2023, the majority (43.3 percent) of content creators in the United States who did not plan on selling a product/service in the future, stated that the lack of knowledge about social commerce and affiliate programs was the main reason for that. Lack of time came as a second reason, with 27.8 percent of U.S. creators pointing towards it.
Reasons why content creators in the United States are not selling products/services on social media as of October 2023
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The Influencer Marketing Factory. (November 5, 2023). Reasons why content creators in the United States are not selling products/services on social media as of October 2023 [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/
The Influencer Marketing Factory. "Reasons why content creators in the United States are not selling products/services on social media as of October 2023." Chart. November 5, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/
The Influencer Marketing Factory. (2023). Reasons why content creators in the United States are not selling products/services on social media as of October 2023. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/
The Influencer Marketing Factory. "Reasons Why Content Creators in The United States Are Not Selling Products/Services on Social Media as of October 2023." Statista, Statista Inc., 5 Nov 2023, https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/
The Influencer Marketing Factory, Reasons why content creators in the United States are not selling products/services on social media as of October 2023 Statista, https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/ (last visited December 21, 2024)
Reasons why content creators in the United States are not selling products/services on social media as of October 2023 [Graph], The Influencer Marketing Factory, November 5, 2023. [Online]. Available: https://www.statista.com/statistics/1427641/reasons-why-creators-do-not-sell-products-social-media-usa/
