Beauty was the category receiving the highest web traffic among direct-to-consumer brands (D2C) in Japan as of January 2022, with more than 700 thousand monthly visits. Fashion was the second-largest category, with around 364 thousand visits to D2C brand websites.
Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022
(in 1,000s)
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Totem Media. (November 1, 2023). Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. "Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s)." Chart. November 1, 2023. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. (2023). Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media. "Web Visits of Major Direct-to-consumer (D2c) Brand Categories in Japan as of January 2022 (in 1,000s)." Statista, Statista Inc., 1 Nov 2023, https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
Totem Media, Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) Statista, https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/ (last visited December 21, 2024)
Web visits of major direct-to-consumer (D2C) brand categories in Japan as of January 2022 (in 1,000s) [Graph], Totem Media, November 1, 2023. [Online]. Available: https://www.statista.com/statistics/1426912/japan-web-traffic-major-direct-to-consumer-brand-categories/
