Search engine market share of Daum South Korea 2013-2022

Published by
Nina Jobst,
Dec 1, 2023
In 2022, search engine Daum accounted for 1.55 percent of search engine usage in South Korea. Daum had been losing ground during the last years despite some fluctuation and placed far behind the leading search engines on the Korean market, Google and Naver.

Share of Daum in the search engine market in South Korea from 2013 to 2022

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Release date

November 2023

Region

South Korea

Survey time period

2022

Number of respondents

61,052,905 page views

Special properties

includes desktop, mobile, tablet, and console usage

Supplementary notes

StatCounter tracks page views instead of unique visitors to track the frequency of browser usage. Bot activity is removed, and no further corrections are made to the data. For search engines, it is tracked which page view was referred by which search engine (so-called search engine referrals). As of July 2022, the sample size for South Korea was 61,052,905 page views.

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