According to a 2024 survey in China, dangdang.com and JD.com were the most popular channels for book purchases, confirmed by over 53 percent of respondents. About 23 percent of survey participants said they bought books from physical bookstores.
Major channels for buying books in China as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
36Kr. (April 23, 2024). Major channels for buying books in China as of April 2024 [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/
36Kr. "Major channels for buying books in China as of April 2024." Chart. April 23, 2024. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/
36Kr. (2024). Major channels for buying books in China as of April 2024. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/
36Kr. "Major Channels for Buying Books in China as of April 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/
36Kr, Major channels for buying books in China as of April 2024 Statista, https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/ (last visited November 23, 2024)
Major channels for buying books in China as of April 2024 [Graph], 36Kr, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1425845/china-popular-book-purchase-channels/