According to a 2024 survey in China, book consumers valued content and topic, the publisher, and the authors or translators the most when buying a book. The survey also found that only 15 percent of respondents would be influenced by best-seller lists in book purchases, showing a decline compared to the previous survey results.
Leading factors influencing book purchase decisions in China as of April 2024
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
36Kr. (April 23, 2024). Leading factors influencing book purchase decisions in China as of April 2024 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading factors influencing book purchase decisions in China as of April 2024." Chart. April 23, 2024. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. (2024). Leading factors influencing book purchase decisions in China as of April 2024. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading Factors Influencing Book Purchase Decisions in China as of April 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr, Leading factors influencing book purchase decisions in China as of April 2024 Statista, https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/ (last visited December 22, 2024)
Leading factors influencing book purchase decisions in China as of April 2024 [Graph], 36Kr, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
