According to a 2024 survey in China, book consumers valued content and topic, the publisher, and the authors or translators the most when buying a book. The survey also found that only 15 percent of respondents would be influenced by best-seller lists in book purchases, showing a decline compared to the previous survey results.
Leading factors influencing book purchase decisions in China as of April 2024
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36Kr. (April 23, 2024). Leading factors influencing book purchase decisions in China as of April 2024 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading factors influencing book purchase decisions in China as of April 2024." Chart. April 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. (2024). Leading factors influencing book purchase decisions in China as of April 2024. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr. "Leading Factors Influencing Book Purchase Decisions in China as of April 2024." Statista, Statista Inc., 23 Apr 2024, https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
36Kr, Leading factors influencing book purchase decisions in China as of April 2024 Statista, https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/ (last visited November 21, 2024)
Leading factors influencing book purchase decisions in China as of April 2024 [Graph], 36Kr, April 23, 2024. [Online]. Available: https://www.statista.com/statistics/1425839/china-book-purchase-influence-factors/
