According to a study on influencer marketing across India in 2023, the biggest challenge social media influencers faced in brand relationships was a non-alignment of budget with the deliverables, as indicated by 57.8 percent of respondents. More than half the respondents also claimed that brands were often too focused on short-term goals and metrics.
Leading challenges faced by influencers in brand relationships in India in 2023
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Influencer. (October 18, 2023). Leading challenges faced by influencers in brand relationships in India in 2023 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/
Influencer. "Leading challenges faced by influencers in brand relationships in India in 2023." Chart. October 18, 2023. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/
Influencer. (2023). Leading challenges faced by influencers in brand relationships in India in 2023. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/
Influencer. "Leading Challenges Faced by Influencers in Brand Relationships in India in 2023." Statista, Statista Inc., 18 Oct 2023, https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/
Influencer, Leading challenges faced by influencers in brand relationships in India in 2023 Statista, https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/ (last visited December 30, 2024)
Leading challenges faced by influencers in brand relationships in India in 2023 [Graph], Influencer, October 18, 2023. [Online]. Available: https://www.statista.com/statistics/1424529/india-influencer-brand-relationship-challenges/
