Social media influencers opinion on YouTube Shorts India 2024

Published by
Tanushree Basuroy,
Nov 12, 2024

According to a study on influencer marketing across India in 2024, most of the surveyed social media influencers have not used Shorts to target YouTube audiences. Another 23 percent of respondents indicated that they preferred Reels over Shorts, and over 20 percent stated that they used Shorts regularly.

Opinion of social media influencers on YouTube Shorts in India in 2024

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Release date

September 2024

Region

India

Survey time period

2024

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Supplementary notes

Original question: "If you have used YouTube Shorts, tell us about your experience and how likely are you to use it again?"

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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