Preferred types of content created by influencers India 2023

Published by
Tanushree Basuroy,
Nov 9, 2024
According to a study on influencer marketing across India in 2023, short-form videos, Instagram Reels or YouTube Shorts were the preferred format in which influencers chose to create and publish content, as per over 92 percent of respondents. Statics, followed by carousels, were the next most popular choice with more than 50 percent of respondents answering accordingly.

Leading types of content created by influencers in India in 2023

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Release date

October 2023

Region

India

Survey time period

2023

Number of respondents

600+

Age group

18 years and older

Special properties

over 500 influencers and more than 100 brands

Supplementary notes

Original question: "What are the different types of content you create?"

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Global overview

4

Indian influencer market

6

Brand collaboration

4

Instagram

5

Other platforms

7

Consumer perspective

7

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Topics

Influencer marketing in IndiaSocial media usage in IndiaDigital advertising in IndiaDigital marketing in IndiaInfluencer marketing in Asia
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